San Francisco Chosen for NewMedia INVISION Awards Festival; Digital Media Festival Opens November 10 at Center for the Arts, Yerba Buena Gardens.

SAN MATEO, Calif.--(BUSINESS WIRE)--June 25, 1997--NewMedia magazine announced today that it will host the first annual NewMedia INVISION Awards Festival, a three-day digital media event at Center for the Arts, Yerba Buena Gardens in San Francisco, November 10-12.

The Festival will open with a gala Awards Show announcing the winners of the 1997 NewMedia INVISION Awards, followed by a two-day winners' showcase, corporate technology sneak peeks and a series of industry roundtables on issues and trends affecting the international digital-media community.

Since they were introduced in 1993, the NewMedia INVISION Awards have emerged the most prestigious competition for professionals in the digital-media market. Produced by NewMedia magazine, the leading magazine for digital content creators, the competition is the largest in the industry, attracting 900 entries in 1996.

Joining NewMedia as Gold Sponsors of the festival are Apple Computer, Microsoft Corporation, Silicon Graphics and ZDTV. Silver Sponsors include Macromedia, Tri-Star, NeTpower and Elo TouchSystems. This year's Contributing Sponsors include the American Film Institute, SFSU Multimedia Studies Program, Silicon Reef, MetaCreations, Upside magazine, MDG.org, Sophia Antipolis and the Northwest Center for Emerging Technologies.

"We are proud to bring the NewMedia INVISION Awards Festival home to San francisco, where it belongs," said NewMedia magazine chairman & CEO Richard Landry. "San Francisco is truly the international center for digital content creation. These Awards are sponsored by the technology leaders in the digital market, many of whom are based in this area. And the Festival will showcase the exciting innovations that creative minds can produce by tapping the power of this new digital technology."

NewMedia INVISION Awards Festival executive director Hal Josephson confirmed, "There is no single international event that brings together the world's most accomplished digital content creators to meet each other, see each other's work and talk with the companies whose tools and technologies they use. The NewMedia INVISION Awards Festival is a pivotal event dedicated to showcasing cutting-edge work and to stimulating interaction within the digital content creation community."

Competition entry forms are available on the Internet at www.newmedia.com/invision . Entries are due to NewMedia by August 1, 1997. They will be judged by a panel of educators, journalists, creative directors, digital content designers and industry experts. Winning entries will be shown throughout the Festival to attendees and the general public in the INVISION Awards Playland, a 5,000-square-foot demonstration area.

HyperMedia Communications Inc. (NASDAQ:HYPR; PCX:HPR) is the publisher of "NewMedia, The Magazine for Creators of the Digital Future." NewMedia specializes in comprehensive comparative product reviews supported by the NewMedia Lab, a state-of-the-art new-media testing studio. NewMedia also includes industry news and feature articles that provide expert advice critical to making purchasing decisions. The Magazine serves professionals who buy and use digital media products and services.

HyperMedia Communications Inc. is headquartered at 901 Mariner's Island Blvd., Suite 365, San Mateo, Calif., 94404; 415/573-5170; fax: 415/573-5131.

NewMedia and Hyperstand are registered trademarks of HyperMedia Communications, Inc.

CONTACT: NewMedia INVISION Awards Festival

Hal Josephson, 415/285-7655

Margaret Paradis, 415/573-5170 ext. 248